Part 2: Web Key phrases, Meta Tags, Content Design, and Chars

Technically optimize meta description Once this logic marketing well understood, we can go further ... Size. About 150 characters with spaces But beware, if your name appears ( impact of authorship when a visitor is logged into Google mode), the fact remains that about 130. On mobile c ' is worse. However, it can be longer by saying that Google can pick from 2 sentences that can be written. One can then imagine pushing up to 400 characters. Pay attention to what words it contains in common with the title often the top keyphrase of the wordpress post or page ) appear in the editorial content of the wordpress post or page . There is a greater chance for it to be taken over by Google. Beware of meta duplicates on wordpress: Do not make a meta description boat adaptable to every page of your site. In Google Webmaster tools, these errors are highlighted, GG does not like, so avoid giving the wrong signal. Watch out for special characters: Quotation marks, colons, star, etc. Sometimes Google decides to cut a meta description when it contains such characters. He would make his soup and again we would lose the mastery of our communication. In the case of meta automatically generated by your own tool, test well to see if they are sometimes too similar from one page to another. Beware of descriptions in an unlikely USA, they do not give confidence.